The right way to write irresistible internet design proposals that win purchasers

Writing a world-class internet design proposal can typically really feel like pulling enamel. In any case, you bought into freelance internet design to spend time designing nice web sites, to not spend all of your time on gross sales.

Your internet design proposal could make or break a contract internet design mission — so it is advisable get snug packaging and promoting your design companies.


Proposals provide the alternative to persuade purchasers you perceive their enterprise and their wants and to make your case for why you’re the best particular person for the job.

Creating knowledgeable proposal doesn’t must be tough. Right here’s how one can put collectively an irresistible internet design proposal that wins purchasers, and current your proposal to maximise your possibilities of success.

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The three important elements of efficient internet design proposals

When purchasers ask for a proposal, lots of internet designers put collectively a brief record of options, together with a guess at how a lot time it’s going to take and the way a lot it’s going to price. This method would possibly work for quick-and-dirty initiatives, however touchdown high-value internet design purchasers takes a bit extra work.

Your proposal wants to steer purchasers on the enterprise advantages of working with you.

Whereas every web site design might be completely different, each proposal you create ought to comply with the identical easy construction. The best internet design proposals are damaged into three elements (click on every hyperlink to leap straight to that part):

  1. The issue assertion. Why are you right here, and the place do you need to be?
  2. The proposed answer. How will we clear up the issue?
  3. The mission particulars. How lengthy will this take, and the way a lot will it price?

Let’s check out every part in additional element, beginning with the issue assertion.

1. Downside assertion: Why are you right here, and the place do you need to be?

Each internet design proposal wants an introduction—however many freelancers make the error of focusing their introduction on the small print of the mission itself.

As an alternative of preaching the advantages of the work you’re proposing, begin by emphasizing the ache you propose to resolve in your prospect.

Why concentrate on the ache your prospect is experiencing as a substitute of the mission?

Easy — ache is a powerful motivator.


Your prospect doesn’t actually need to spend cash on internet design — however they are keen to spend cash to keep away from ache. Loss aversion is a basic copywriting approach, and it may well do wonders in your shut charges.

Your introduction ought to concentrate on the ache factors your potential consumer is experiencing:

  • What are they fighting?
  • Why did they arrive to you for assist?
  • What wouldn’t it really feel wish to have that ache go away?
  • What may tomorrow appear like for his or her enterprise?

By this level within the gross sales course of, you’ve more than likely mentioned a lot of this on a name or assembly together with your prospect, so this may increasingly really feel a little bit repetitive — however a little bit repetition goes a great distance towards constructing belief and convincing your potential consumer you perceive their issues.

Let’s assume you’re proposing a brand new web site for the fictional {hardware} firm Tim’s Toolshed. Right here’s a brief instance of an introduction part:

Tim’s Toolshed is primed for progress — you’re attracting some native visitors from Google, and also you’re conserving your viewers engaged with a month-to-month publication. However whereas progress is sweet, gross sales may very well be significantly better. You’re at present making most of your gross sales by means of retail, however you’d like to draw extra house enchancment companies and contractors for partnerships since margins are larger.

When you’re getting the occasional partnership inquiry, your present web site is holding you again. The present design isn’t mobile-friendly, and the content material has been uncared for. A elevate in sign-ups of simply 10% may convey Tim’s Toolshed a further $10,000 per thirty days in income, attracting new companions and positioning your organization as a thought chief within the software trade.

Observe how this instance focuses on the ache (low gross sales and slim margins) and solely briefly mentions the answer (a refreshed web site).

By focusing extra on the ache you’ll resolve than the work you’ll ship, you’ll immediately set your self aside from the pack and show to purchasers that you’ve their finest pursuits in thoughts from the start.

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2. Proposed answer: How will we clear up the issue?

Subsequent, your proposal ought to cowl the way you’re really planning to unravel the issue you outlined within the first part. That is the place you get to flex your artistic muscle tissues and dive into the small print of the way you’re going to assist your prospect obtain their targets.

How will you get your consumer from the place they’re now to the place they need to be?

Your job on this part is to offer a transparent and apparent answer — with out complicated your prospect. For instance, you may be tempted to incorporate a piece like this in your proposal for Tim’s Toolshed:

The brand new web site will embody:

  • A full-featured weblog with classes, tags, authors, and taxonomies
  • Responsive, jQuery lightboxes for movies and pictures, and
  • Electronic mail pop-up varieties so guests can obtain mission how-to guides

Focus in your prospect’s ache – not the options and instruments you’ll use – to show you care about their prospects.

Explaining the options and instruments you’ll use for the mission would possibly sound skilled to your ears —  should you and I had been chatting about this mission at WordCamp, this could make good sense and can be a significant dialog.

Sadly, technical jargon and an absence of clear advantages will solely confuse your prospect and make them marvel how the design work you’re proposing will really assist their enterprise.

Web Design Proposals Curious Giraffe
Don’t confuse your internet design prospects with jargon.

As an alternative, attempt to reframe your answer by way of the wants of your purchasers’ prospects. Right here’s the identical instance, listed in a method that can make sense to your prospect:

The brand new web site might be designed to let DIY prospects and companions:

  • Analysis project-specific data and study new abilities,
  • Watch video tutorials to assist select the best software, and
  • Be a part of the e-mail record and obtain mission how-to guides

See the distinction? The latter proves to your prospect that you simply care about their prospects — the individuals who will choose the final word success (or failure) of the mission.

It’s additionally essential to be particular about the advantages and outcomes your answer will present. What are the particular enterprise outcomes you’re working to realize? Most purchasers are inclined to worth three issues:

  • Extra gross sales/purchasers/visitors
  • Diminished prices
  • Insurance coverage in opposition to potential income loss

Most internet designers will focus on the primary profit: utilizing your design abilities to herald extra gross sales, leads or sign-ups for his or her purchasers.

Get particular right here: how will your purchasers’ enterprise look if you’re completed? Say you may herald 50% extra companion registrations for Tim’s Toolshed: how will this have an effect on their income?

By clearly outlining the potential outcomes of the mission, you’ll have the ability to anchor the prices of the mission in opposition to the greenback worth of the advantages your prospect will obtain from the mission, enhancing the possibilities of your consumer accepting your proposal.

After all, this additionally requires framing the small print of the mission appropriately — let’s check out the mission particulars.

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3. Venture particulars: How lengthy will this take, and the way a lot will it price?

Alarm Clock Sitting On A Computer Desk

At this level, your prospect needs to be very excited in regards to the prospect of working with you. Now it’s time to set expectations about how a lot the mission will price your consumer and the way lengthy you count on the work will take.

Take one take a look at the number of instruments on provide in Tim’s Toolshed and also you’ll instantly see how a lot folks desire being given choices.

Your internet design proposal ought to do the identical; all the time give your prospect a minimum of two potential packages to select from, at completely different value factors.

By providing a number of packages, you’re competing in opposition to your self as a substitute of competing in opposition to different internet designers.

Each proposal might be completely different, however most internet design initiatives can profit from certainly one of two packaging choices:

  • Provide a faster package deal with a restricted set of advantages alongside a pricier “premium” package deal with all of the bells and whistles.
  • Provide a fixed-price package deal with non-obligatory extras for purchasers who need to make investments extra.

Each of those packaging methods let potential purchasers select an choice that meets their funds and nonetheless provides them the enterprise outcomes they’re hoping for. You’ll additionally find yourself maximizing your revenue with purchasers who’re keen to pay for the extra premium choice.

Right here’s an instance of two packages you would possibly provide Tim’s Toolshed:

Choice 1: Web site Refresh

We’ll undergo your present web site, patching the holes which can be holding again conversions and optimizing the location for companion sign-ups. If we had been to spice up companion sign-ups by 10%, that will imply a month-to-month elevate of $5,000-10,000 in income. This package deal will take roughly three weeks to finish and can price $8,000.

Choice 2: Web site Redesign

We’ll redesign your web site with a customized WordPress theme, rewrite all of the copy in your web site, and implement a brand new companion portal to make it simpler for companions to register with what you are promoting. This could increase companion sign-ups by an estimated 30-50%, bringing an estimated income elevate of $20,000-50,000 per thirty days. This package deal will take roughly eight weeks to finish and can price $18,000.

Discover how every package deal mentions the potential advantages earlier than the fee? By anchoring the mission payment in opposition to the potential enterprise advantages that you simply defined earlier within the proposal, you’ll place your work as an funding and dramatically enhance your possibilities of closing the sale.

By this level, your consumer needs to be satisfied and able to signal on the dotted line — and also you need to make it as simple as attainable for them to take action. Let’s check out how one can current your proposal in a method that your prospect can’t assist however settle for.

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Constructing a repeatable and environment friendly internet design proposal course of

Many purchasers haven’t labored with freelancers earlier than, so they may not concentrate on the method round presenting and accepting a proposal.

You’ll must stroll them by means of each step, clearly outlining what must occur when you’ve delivered the proposal and the way your prospect can settle for your provide or negotiate phrases.

A number of solutions on the best way to make this course of simpler in your prospect:

Create a way of urgency

You need to current your proposal to prospects inside 24 hours of finishing your preliminary discovery name.

You don’t must recreate the whole proposal each time; as a substitute, save a while by creating a proposal template you may shortly duplicate for every prospect. Your template ought to embody subheadings for the three major sections listed above, together with any normal packages or choices you provide most prospects.

Ship your proposal by way of e-mail to let purchasers assessment it on their very own time, however construct a way of urgency as properly — trace that since you’re working with different purchasers, your time could get spoken for in the event that they don’t settle for your proposal straight away.

Ship your proposal by way of e-mail. Letting purchasers learn your proposal on their very own time could be much less intimidating than going by means of it for the primary time on a name with you. In your e-mail, embody a fast recap of the mission and a hyperlink to the digital model of the proposal (we’ll cowl instruments you need to use beneath).

Lastly, construct a way of urgency. Trace in your emails how purchasers are shedding cash by not shifting ahead together with your proposal — that you simply’re additionally working with different purchasers, and your time would possibly get spoken for in the event that they don’t settle for your proposal straight away.

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Use an digital contract system

Utilizing an digital doc administration system like Bonsai or DocuSign (included within the Enterprise Premium tier of Workplace 365 from GoDaddy) enables you to ship proposals by way of e-mail, and prospects can present feedback on-line or settle for your proposal with a single click on.

Web Design Proposals Bonsai

Conserving all the things on-line additionally means your proposal (and subsequent contract) will all the time be accessible for each you and your purchasers to confer with later. Most digital proposal instruments additionally embody professionally designed templates you need to use to make your proposals look nice.

Lay out the subsequent steps (all the time!)

Ensure you give clear directions on how purchasers can transfer ahead with the proposal.

Schedule a follow-up name for just a few days after you ship the proposal to speak by means of the scope and funds of the mission and reply any questions your purchasers might need. A reside name additionally provides you the chance to showcase your experience and additional persuade purchasers that you simply’re the very best particular person for the mission.

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Land extra purchasers with irresistible web site proposals

You won’t have turn into a freelancer since you love gross sales, however creating efficient internet design proposals shouldn’t be tough.

Touchdown high-value internet design initiatives boils all the way down to having an understanding of your potential purchasers’ wants and speaking that understanding —together with how you intend to unravel their issues — by means of your proposal.

Should you implement these important parts in your internet design proposal and make it simple for purchasers to decide shortly, you’ll end up closing extra contracts — and constructing a sustainable freelance internet design enterprise.

After your consumer has accepted the proposal, you may ship your contract and bill in your deposit. Then, you’ll be prepared to start the mission!

GoDaddy Professional is free to hitch, with a single dashboard to make managing all of your purchasers and internet design initiatives a breeze. Save time with free instruments and sources for internet designers and builders — be a part of GoDaddy Professional totally free.

This text consists of content material initially revealed on the GoDaddy weblog by the next authors: Robin Walters and Troy Dean.

The publish The right way to write irresistible internet design proposals that win purchasers appeared first on GoDaddy Weblog.

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