5 methods to ship updates on social media throughout COVID-19

Whereas weathering the COVID-19 pandemic, it’s extra vital than ever to remain related along with your prospects. You could be experiencing much less foot visitors than regular as prospects choose to remain house, or possibly you’re solely doing takeout or supply orders.

Throughout this tough time, social media websites like Fb, Twitter or Instagram may also help you keep in contact with prospects about vital information and updates to your corporation.

5 methods social media may also help you assist your prospects

  1. Lets your prospects know you’re nonetheless right here.
  2. Promotes your on-line retailer for purchasers who want to remain house.
  3. Retains prospects with specials throughout the shutdown.
  4. Engages prospects regardless of social distancing.
  5. Informs prospects about enterprise disruptions or adjustments.

Associated: GoDaddy information to social media advertising and marketing for enterprise


1. Let your prospects know you’re nonetheless right here

As a consequence of COVID-19 restrictions, there’s uncertainty about what’s modified for companies and prospects alike. Use social media to let prospects know you’re right here, and thank them for persevering with to assist small companies like yours.

To assist prospects discover you, add social media buttons and join your Fb enterprise web page to your Web sites + Advertising and marketing web site.

When you even have a bodily location, share hyperlinks to your social media accounts the place prospects can see them, reminiscent of an indication on the entrance door. Embrace social media hyperlinks on advertising and marketing emails as effectively.

2. Promote your on-line retailer for purchasers who want to remain house

Some folks simply aren’t in a position to go to bodily companies proper now.

Attain these prospects by selling your on-line retailer on social media.


Construct your model’s social media presence with posts about featured merchandise, optimistic buyer critiques, and present gross sales to drive guests to your on-line retailer.

3. Retain prospects with specials

Supply online-only reductions or waive delivery charges as further methods to develop your on-line retailer’s gross sales.

Additionally, hyperlink to your on-line retailer out of your social media accounts’ bios and posts.

Instagram Post Of Flowers That Says Buy One Get One Free And See Link In The Bio
Linking your on-line retailer in your social media account’s bio makes positive that prospects can all the time discover you, even when your publish is shared, or found by means of hashtags and searches. Photograph: Tracey Hocking

Unfold the phrase about good offers to get your prospects speaking. Social media promotions can herald new prospects to your on-line retailer.

For instance, encourage prospects to share pictures of your merchandise, plus tag your corporation, for an opportunity to win a free merchandise. Your prospects’ posts are seen to their pals, which then brings in additional enterprise to your retailer.

When companies don’t supply bodily or digital merchandise, they’ll nonetheless publish about offers on reward playing cards, online-only providers or upcoming digital lessons. A technique to do that is thru limited-time promos like including a further 10% to reward card purchases over a sure greenback quantity.

As prospects like and share your posts, they unfold consciousness about your corporation.

Instagram Post Of Bouquet And The Message Saying Free Delivery
Free supply and different on-line promos are nice at attracting enterprise when prospects can’t bodily be in your retailer. Photograph: Christie Kim

4. Interact with prospects regardless of social distancing

With social distancing, you could be struggling at discovering methods to speak along with your prospects. There aren’t tableside conversations in regards to the each day specials, and prospects are lacking out on merchandise that supply options to their issues.

That is the place being lively on social media is available in.

Interact with prospects by steadily posting in your social media accounts (a few couple occasions every week) so your corporation stays current in prospects’ minds.

Strive to answer feedback and direct messages to acknowledge prospects’ issues.


It is a good apply on a regular basis, but it surely’s particularly vital now that there’s restricted in-person contact.

Associated: Utilizing social media to have interaction with prospects in a disaster

5. Inform prospects about enterprise adjustments

Sadly, some companies may must briefly shut. When you’re a kind of companies, urge prospects to comply with you on social media for vital updates.

Your social media presence reminds prospects that you just’re at present open, or in the event you’re paused for the second, whenever you’ll be re-opening.

Submit about any adjustments to your hours, steps you’re taking to maintain prospects and staff protected, and every other variations in how you use. As your corporation adapts, remind prospects of accessible choices together with takeout, supply or curbside pickup.

Associated: 5 methods to maintain prospects knowledgeable about adjustments to your corporation

That’s a wrap

Whether or not you’re in lockdown, following social distancing or nonetheless determining your corporation’ restrictions, it’s robust for everybody. Social media provides the power to do extra than simply market your corporation — it’s a way to remain related when in-person contact simply isn’t an choice.

Stay lively on your corporation’ social media accounts to advertise your on-line retailer and ship updates to prospects. If nothing else, your social media presence can convey folks collectively in a time when it’s actually wanted.

You are able to do this!

When you want a serving to hand, we’re right here for you.

  • Take a look at our How-To movies for content material geared toward serving to you navigate by means of COVID-19.
  • Searching for tales and inspiration? Go to the GoDaddy YouTube channel.
  • Dig into assets on the GoDaddy weblog.
  • Join with like-minded folks in our #OpenWeStand group discussion board.
  • Discover solutions to product questions in our Assist Middle.
  • Name or chat with certainly one of our GoDaddy Guides.

Above all, place confidence in your self. We place confidence in you.


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